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SQL Boy
TutorialsPlayground

Format & Validate

SQL FormatterSQL MinifierSyntax Validator

Convert

JSON to SQLCSV to SQLSQL to JSONRegex to SQLExcel to SQLSQL Dialect Convertersoon

Visualize

ER Diagram GeneratorSQL Schema Diff

Generate

SQL Mock Data Generator

Analyze

SQL Query ExplainerSQL Query Analyzer

Workflow hubs

FormattingConversionSchemaAnalysis
View all tools
Daily ChallengeInterviewsCheat SheetBlog

Analytics

Analytics SQL and business metrics

A practical cluster for cohorts, funnels, customer value, and the kinds of reporting questions teams actually ask every week.

Back to BlogPerformanceData PrepAdvanced SQLSchemaSecurity

Best For

Use this topic path when the bottleneck looks like one of these

When you need retention, funnel, growth, or customer-value metrics instead of row-level query tricks
When a report should explain behavior over time, not just totals for one day
When KPI logic needs to live close to the raw event or order data in SQL
When product, marketing, or revenue questions need reproducible definitions rather than spreadsheet-only analysis

Reading Order

A practical way to move through this cluster

You do not have to read these in order, but this sequence is the fastest path from performance fundamentals into real query-tuning decisions.

1

Cohort Analysis with SQL

Start with retention thinking so you can track behavior by signup or first-activity period over time.

2

Building Conversion Funnels in SQL

Then move into step-by-step user journeys and where people drop off between stages.

3

Time Series Analysis with SQL: Trends, Growth, and Moving Averages

Add trend, smoothing, and growth-rate analysis once you understand event flow over time.

4

SQL Calendar Tables and Date Spines Explained

Use this next when rolling metrics or period comparisons break because missing dates and business-calendar rules are still implicit.

5

Customer Segmentation with RFM Analysis in SQL

Segment the customer base using behavior signals instead of treating all users as one average.

6

Calculating Customer Lifetime Value (CLV) in SQL

Finish with a business-value lens that connects retention and revenue into one durable metric.

Practice Challenges

Use these challenge pages for faster reps on the same concept cluster

Topic hubs are better for structured reading. Challenge pages are better when you want to switch from reading into hands-on practice without leaving the concept area entirely.

Consecutive Numbers

Hard

Find values that appear in at least three consecutive rows instead of merely appearing three times anywhere in the table.

Open challenge

Rising Temperature

Medium

Compare each weather row with the previous day and return only the IDs where temperature increased day over day.

Open challenge

Trips and Users

Hard

Compute daily cancellation rate after excluding any trip where either the client or driver is banned.

Open challenge

Percentage of Users Attended

Medium

Calculate contest participation rate by dividing each contest’s registrations by the total user base, not by contest-local counts.

Open challenge

Monthly Transactions I

Medium

Roll monthly transaction reporting into one query while splitting total volume from approved volume by country.

Open challenge

Immediate Food Delivery II

Medium

Measure what share of customers got an immediate delivery on their first-ever order instead of across all orders.

Open challenge

Game Play Analysis IV

Medium

Compute next-day retention by checking whether each player returned on the day after their first login.

Open challenge

Investments in 2016

Medium

Sum 2016 investment value only for policyholders who meet one duplicate condition and one uniqueness condition at the same time.

Open challenge

Last Person to Fit in the Bus

Medium

Use a running total to find the last passenger whose cumulative weight still stays under the bus limit.

Open challenge

Product Price at a Given Date

Medium

Reconstruct each product’s price as of a snapshot date, including products that had not changed yet and still use the default price.

Open challenge

Capital Gain/Loss

Medium

Calculate per-stock capital gain or loss by treating buys as cash outflows and sells as cash inflows before summing them.

Open challenge

Friend Requests I: Overall Acceptance Rate

Medium

Calculate overall friend request acceptance rate while separating request volume from accepted pairs cleanly.

Open challenge
2026-04-18
9 min read

SQL Calendar Tables and Date Spines Explained

Learn when to use a SQL calendar table or date spine, how to fill missing dates safely, and why time-series reporting breaks without a complete timeline.

Read article
2026-01-07
7 min read

Calculating Customer Lifetime Value (CLV) in SQL

How much is a customer worth? Learn to calculate historical CLV and simple predictive CLV models using SQL.

Read article
2025-12-30
8 min read

Customer Segmentation with RFM Analysis in SQL

Learn how to implement RFM (Recency, Frequency, Monetary) analysis using SQL to segment your customers and drive targeted marketing campaigns.

Read article
2025-12-22
6 min read

Building Conversion Funnels in SQL

Master funnel analysis with SQL. Learn how to track user journeys from landing page to purchase and identify where you are losing customers.

Read article
2025-12-16
7 min read

Time Series Analysis with SQL: Trends, Growth, and Moving Averages

Turn raw timestamps into business insights. Learn how to calculate Month-over-Month growth and smooth out noisy data with 7-day moving averages.

Read article
2025-12-08
9 min read

Cohort Analysis with SQL

Learn how to perform cohort analysis using SQL to track user retention, identify trends, and measure product success over time.

Read article

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